In every season, a new kind of beauty emerges. Its the kind that comes with time, love for self, and newfound freedom. Every mark and line is a reflection of our fullness - and of experiences well lived. We're proud of who we are and who we're still becoming.
My journey with AbsoluteJOI began with my daughters who were searching for ways to effectively care for their sensitive skin. When they were younger, they focused on avoiding irritating products. But as they matured, it became harder to find effective products for their needs as adults that also worked with their sensitivities. With the overwhelming amount of products to choose from to "fix" skin, but no handbook on how to find a routine that works, I decided to take a different approach.
Instead of focusing on "reversing" or "correcting" our skin, I wanted to offer high-quality, science-backed solutions for skin health that would work with and celebrate our skin. My goal was to offer an easy-to-use, yet effective regimen that emphasized the joy of total health and wellbeing, while caring for the sensitivities that are common in skin of color.
After two years in development, AbsoluteJOI by Dr. Anne was born in 2019.